About Al-Brite

Our passion is for translating peoples design ideas into beautifully crafted jewelry that will last a life time and be worthy of being cared for and handed from one generation to the next.

With Goldsmiths, Designers, Sales Staff and a Gemologist on site we can provide you with all the information needed to understand what is best for you. Whether it be a custom design or something from our current stock of jewellery we have everything on site to achieve what your looking for

Our History is rooted in the desire for excellence, starting as an apprentice in 1948 Alfred Jongkind moved to Edmonton to finish his apprenticeship and become a Goldsmith. After working many years as a Goldsmith Alfred began his own business in 1958.

After many years of business and three changes in location Al-Brite Jewellers Alfred handed the business onto his four children in 2002. Those four children continue to own and operate the business with the third generation joining in.