Our passion is for translating peoples design ideas into beautifully crafted jewelry that will last a life time and be worthy of being cared for and handed from one generation to the next.
With Goldsmiths, Designers, Sales Staff and a Gemologist on site we can provide you with all the information needed to understand what is best for you. Whether it be a custom design or something from our current stock of jewellery we have everything on site to achieve what your looking for
Our History is a rooted in the desire for excellence, starting as an apprentice in 1948 Alfred Jongkind moved to Edmonton to finish his apprenticeship and become a Goldsmith. After working many years as a Goldsmith Alfred began his own business in 1958.
After many years of business and three changes in location Al-Brite Jewellers Alfred handed the business onto his four children in 2002. Those four children continue to own and operate the business with the third generation joining in.